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Best Western Hotels & Resorts launches BW Premier Collection in Thailand

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Thailand’s tourism industry is in an healthy position. According to the 2016 Mastercard Asia Pacific Destinations Index, Pattaya was the tenth most-visited Asian city, attracting 7.3 million international visitors, 25.2 million room nights and US$3.3 billion in visitor expenditure. This makes Pattaya the third most popular destination, after Bangkok and Phuket.

By Marciano Birjmohun 

Thailand is creating a strong and sustainable base on which to build its future tourism industry. The country’s stated ambition of focusing on quality tourists will raise visitor spending, extend average length-of-stay, and build a more prosperous tourism economy for all stakeholders, allowing the Kingdom to benefit from its steady tourism. This positive development made inroads for Best Western Hotels & Resorts extensive expansion plans for Thailand and Asia in general—including the launch of the first BW Premier Collection hotel in Asia.

The BW Premier Collection is a carefully composed portfolio of upscale and luxury boutique hotels, selected for their superior facilities and unique personalities. Designed for guests who desire individuality, character and local charm, this upscale concept is expanding into some of the world’s most popular destinations. Best Western Hotels & Resorts is proud to present BW Premier Collection to Asia with BluPhere Pattaya, which will be developed by real estate company Habitat Group.

The BluPhere Pattaya will have 195 apartment-styled units, will retain its existing branding and will be managed by Best Western as part of the BW Premier Collection. The property will benefit from Best Western’s global support network, including hospitality training, sales and marketing, global distribution, quality control and access to Best Western Rewards, the company’s popular loyalty program. This marks the second collaboration between Best Western and Habitat Group, following the Best Western Premier BayPhere Pattaya – another upscale development on Thailand’s Eastern Seaboard.

All units come fully furnished with premium quality local and imported furniture, fixtures and appliances, and three point bathroom fittings and accessories, all designed within the high standard expected of a BW Premier Collection Resort. Individual units at BluPhere Pattaya are available for acquisition on a freehold basis, complete with a hotel rental management program run by Best Western Hotels & Resorts. The program not only ensures a steady high-yield return for investors, but also promises to ensure the services and maintenance of the property remains consistent at a 4-star level of excellence.

 

About Marciano Birjmohun 

Marciano is Associate Director at Knight Frank Thailand (chartered) Co.,ltd – Residential Prime Sales, project market High-end branded residences on a global scale. A regular guest speaker at industry related events in the region. Marciano moderated the retail panel discussion at the first Property Report Congress Thailand 2016 and is member of the central panel of judges of the Thailand Property Awards.

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