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In 2019, the TAT’s ‘Amazing Thailand Open to the New Shades’ concept will continue to be expanded with new experiences and perspectives discovered among old and new tourist attractions.

These ‘hidden shades’ provide immersive experiences that allow tourists to connect with locals and discover cultural insights organically. These include off-the-beaten-track destinations, organisations engaged in exemplary responsible tourism practices, plus popular destinations positioned in a new light for first-time visitors.

The interaction of tourists with locals and their unique way of life ensures each visitor has a different perspective to share with the world and on life itself, perhaps only to live a pure moment of true rest and relaxation in Thailand.

In reality tourism perspective is subjective. Each visitor to Thailand has a different experience from one person to the next as a result of the person’s base experiences and expectations. TAT’s ‘Amazing Thailand Open to the New Shades’ understands this and aims to inspire visitors to accept Thailand, its people and Thainess with an open and beautiful mind.

Photo: Conrad Koh Samui

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