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Less is more: Swiss watchmaker RADO is breathing new life into the old adage with the addition of three minimalist masterpieces to its collection. In a world weighed down by visual clutter and manic multitasking, this super slim, toned down trio delights with its utter simplicity.

Styled with an uncompromising “back to basics” approach, these three new additions to the “True Thinline” family have been stripped to their barest essentials. Each piece is crafted in a monochrome colour palette – pure white, stark black or lustruous plasma – using Rado’s signature material, high-tech ceramic, achieving impressive union of lightness, comfort and durability. With its light weight and atmospheric design, the Rado True Thinline collection offers an ideal approach to timekeeping.

Despite their light weight and airy aesthetic, this True Thinline trio still boasts the same durability and scratch resistance as Rado’s other high-tech ceramic models. Rado’s signature material, high-tech ceramic achieves an impressive union of lightness and hardness. It is 25% lighter than steel while being nearly five times harder, making it one of the lightest and most durable materials used in luxury watchmaking.

The "True Thinline" in Marvellous Monochrome

With a case that measures just 4.9 mm., the True Thinline is the thinnest ceramic watch that Rado has ever produced. Hailed as a marvel of engineering when it first arrived on the watchmaking scene, its elegant simplicity is powered by an unbelievably thin movement of just 1 mm. The Thinline owes its extreme lightness and super slender silhouette to its monobloc ceramic case – a groundbreaking type of case construction featuring solid ceramic with no need for a stainless steel core.

Free of indexes, subdials and flourishes, the True Thinline’s dial comes with a sunray pattern and is a beautiful blank slate – even the second hand has been done away with. The polished high-tech ceramic case goes well with sandblasted titanium case back and curved sapphire crystal. The timepiece’s sober, restrained lines and incredibly slim profile make a fresh and modern impact – a new way to make a fashion understatement.

The "True Thinline" in Marvellous Monochrome

This collection is available in two sizes – a petite 30 mm which offers a feminine take on minimalism or a more formidable 39 mm which is a nod to unisex chic. While both models have the same design, the dial of the 30 mm model is encircled by a gleaming metallic ring; cool silver to offset the pure white or stark black, and warm rose gold as a contrast to the luminous plasma. It comes at a price of 71,300 Baht (white & black color) and 78,500 Baht (plasma color) for 39 mm model and 67,800 Baht (white & black color) and 74,900 Baht (plasma color) for 30 mm model.

The "True Thinline" in Marvellous Monochrome

Lastly, the striking limited edition timepiece, True Thinline Skeleton is an ode to the brand’s traditional watchmaking heritage and avant-garde spirit. Limited to an exclusive run of 99 individually marked pieces, the True Thinline Skeleton is engineered from polished black high-tech ceramic and boasts a slim silhouette measuring just 7 mm. It comes with stylized semicircle cutouts black dial, ultra-slim decorated Swiss automatic movement, special limited edition engraving titanium case back with a sapphire crystal front and back giving a clear view of the pulsating mechanics inside. True Thinline Skeleton is available only 1 piece in Thailand,  at a price of 171,200 Baht.

With its light weight, breezy shape and atmospheric design, the True Thinline appears as though it is afloat on the wrist. Luxury, lightness and minimalism combine to striking effect in these latest standout pieces from Rado. The result is a design that transcends fashion trends, a deliberately pared down shape that reveals the poetry of a watch in its most basic form. Experience the latest collection of “RADO True Thinline” at leading department stores and nationwide retailers. For more information, please contact Tel. 02-610-0200

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