Apicha Honghirunruang, Managing Director, True4U Luxury Business Community 1346 True4U Channel 24 strengthens its content offering and adjusts schedule to provide high-quality entertainment experience that best suits audiences in digital era under ‘True for All, More 4U’ strategy True4U, Channel 24 offers more happiness to audiences with world-class quality content under the new concept ‘True for All, More 4U’ leveraging True Corporation’s 360 innovative communication solutions and high quality content from True4U. The new concept aims to offer more benefits to audiences in all groups through More Platforms – More Segmented Primetime – More Entertainment – More Engagement. The new content schedule is tailored to best suit behaviors and preferences of audiences in the digital era, so they can access to high quality contents via OMNI-Channel platforms besides television. Highlight programs includes series – Secret Garden and Voice, and variety shows – GOT7 Real Thai, Cuteboy Thailand and Melody to Masterpiece and You Are My Fantasy. Apicha Honghirunruang, Managing Director, True4U said “True4U’s business direction in 2019 will focus on world-class quality content, in addition to sports content which is our strength. We’ll have more movies, series, game shows, variety shows, and reality programs created to best serve our audience. We also adjusted the content schedule to match with the audience’s preferred schedule. The improvements reflect multi-screen consumer behavior while synergizing key strengths of our partners including True CJ Creations, a joint-venture between True Corporation and CJ ENM, a leading entertainment company from Korea, and other top producers such as acclaimed director, M.L. Bhandevanop Devakul and Halo Productions who produced a lot of masterpiece series. Teerasak Arunrermwattana, Group Director, True Content & Media, True Corporation said the new concept ‘True for All, More 4U’ came from our commitment to bring the best service to more than 38 million True customers, whatever product or service they use. ‘True for All is combination of innovative communication solutions and the best content for each individual audience in all segments. Meanwhile More4U represents more value that the audience will get from True4U. These values are from 1) More Platform – freedom to watch True4U on other platforms. This is an Omni-Channel TV experience which audiences can choose to watch on social media, the True4U website and application TrueID, in addition to their television screens; 2) More Segmented Primetime – more convenience to watch their favorite shows with the new TV programs that finely select the right content for the right target audience; 3) More Entertainment – audiences will much more enjoy their TV time with full flavor contents that suit their tastes; and 4) More Engagement – interactive programs and activities across platforms under 4O concept (On Air – Online – On Ground – On Right Target) to allow audiences to receive benefits and privileges from the shows they’re watching. This approach also allows brands to communicate with the right target audience and offer great brand experience that will enhance relationships between the brands in their customers. “The highlight programs that True4U launches this year are “GOT7 Real Thai” starring four world-famous K-POP singers from GOT7 under JYP Entertainment including BamBam, Mark, Young-jae and Jin-young as they will travel around Thailand together with funny guardians portraying characters from Thai folktales, filling this journey with joy. Followed by “Secret Garden”, a Thai-remade version of Korean series with the collaboration of True Vision Group and Halo Productions, starring magnetic actor and actress, Ananda Everingham and Baifern Pimchanok for the first time. Not only the Rom-com/fantasy series for the fan, True4U also teams up the entertainment experience with “Voice”, the drama/thriller series starring the talented Pancake Khemanit and Andrew Gregson, who will meet on screen again. Apart from high-quality series, True4U also produces music shows which are as popular as TV series programs among Thai fans. Starting with “Melody to Masterpiece”, music reality program which acclaimed Thai music producers will fight for their honour. Four teams from four music labels will compete to win a weekly challenge from special guests (The Melody). Only two of them will be selected to produce special songs using limited resources and time. Only the best song will be a true “Masterpiece” of the week. Followed by reality especially made for teenagers “Cuteboy Thailand’, a reality TV show seeking for the good looking boys with a dream audition to be among 13 finalists, and coaching them by five Kings of Cuteboy including March Chutavuth (King of Smart), Nat Sakdatorn (King of Alpha Male), Tao Sattaphong (King of Sport), Nont Tanont (King of Entertainment), and Guy Ratchanont (King of Gentleman). Only one from 13 finalists will become Thailand’s first Cuteboy who holds a ticket to entertainment business. Last is cannot miss “You are My Fantasy”, a dating game show that fulfils people’s dream of going on a 24 hour date with a superstar. DJ Nui, John Winyu and Kwang Orakarn will host the show with a long list of surprise guests on the show to find their matches,” said Apicha. “True4U is committed to produce high-quality contents through partnerships with foreign partners, as much as its original content. True4U is proud of a finely made series that reflects Thai identity, Sri Ayodhaya season 2. As the first Sri Ayodhaya film series has won many prizes from different stages and received a spotlight from foreign committees at the Asian Televisions Award 2019, and nominated to award categories. So far, several potential buyers from many countries already approached to buy the copyright of Sri Ayodhaya in their markets. This makes us confident that True4U has the best contents that are ready to serve to every groups of audiences. We will soon have road shows and special events featuring our key contents and talents to ensure our Thai fans having great entertainment experience through quality content beyond their expectations and enjoying privileges from True4U,” Apicha concluded.