Krist Chatikaratana, Executive Director of Cortina Watch (Thailand), hosted an exclusive grand opening party to unveil its new luxury iconic watch boutique “Cortina Watch Espace”, a new sumptuous design concept to serve Thai’s watch enthusiasts and aficionados with world prestige brands like Rolex, Patek Philippe, Breguet, Cartier, Chopard, IWC, Jaeger-LeCoultre, Bulgari, Bell & Ross, Ebel, Concord, Chronoswiss, to name a few. With the investment over 70 million baht, the newly-renovated “shop-in-shop” concept is lavishly exquisite and still remains Thailand’s Largest and Most Luxurious Watch Boutique. For this special occasion and a beginning of its 11-year presence in Thailand, Mr. Jeremy Lim, Chief Operating Officer of Cortina Watch Singapore flew in specially to join the party, at 1fl of Erawan Bangkok


The event was attended by many celebrities, VIP customers, watch collectors and watch gurus such as Pattriya Na Nakorn, Napassanan Pasawongse, Amornpimol Viravan, Chanadda Chirathivat, Tanat Thanakitamnuay, Orawan Ingkhasit, Saarunthorn Techaphaiboon, Akarat Vanarat. Upon the arrival, Buddy Chatikaratana, Chairman of Cortina Watch (Thailand), Krist Chatikaratana and Mr. Jeremy Lim were waiting to warmly welcome all distinguished guests of honour. The event was decorated in glamorously modern Art Deco style, sparkling white and gold theme colors with maroon-red carpet to accentuate the extravaganza. The showcase of 8 world-renowned exquisite timepiece brands were portrayed by 8 international models, each representing the uniqueness of each brand.


After the opening speech by top management, a media-darling famous actress Sririta Jensen as a special guest, joined the stage to share her passion and admiration towards the art of fine watchmaking, its classical beauty, and craftsmanship, followed by fabulous champagne popping ceremony to mark the official opening of this new luxurious watch boutique.

Krist Chatikaratana said “Cortina Watch is today an established player in the luxury watch retail and distribution industry in Asia. With lucrative Thailand market, it remains one of the significant watch markets, with large numbers of watch aficionados and collectors, who truly appreciate the expertise of watchmaking art. For the past 10 years, we have never stopped improving ourselves in terms of providing the best for our customers. Therefore, in celebrating a new beginning of another great year, the iconic ‘Espace’ boutique at Erawan Bangkok is renovated and redesigned, with more than 70 Million Baht, to be even more prestigious and contemporary modern in order to serve Thai’s watch enthusiasts. With our strong commitment, Cortina Watch is still the largest and most luxurious watch boutique in Thailand, a center of world-class brands with professionally impressive after-sales service.”


Cortina Watch Espace takes nearly 600 sq.m. of the 1st floor, Erawan Bangkok, with the new concept of modern luxury, unique in its 8 ‘shop-in-shop’ luxury brand boutiques and many other well-known international brands including Rolex, Patek Philippe, Breguet, Bulgari, Cartier, Chopard, IWC and Jaeger-LeCoultre right in the heart of Bangkok. It is specially designed to reflect each brand’s uniqueness and characteristics, just like experiencing each of its own boutiques.

Patek Philippe features iconic materials like Birdseye maple wood and Indian rosewood, combined with modern brass in vintage burnished finishes, decorated with exclusive Patek Philippe chandelier and table lamps which were made in collaboration with Baccarat. The shop-in-shop is further accentuated with custom-made accessories such as the Calatrava Cross panels, floor rugs, timeline exposition that help enhancing the luxurious intimacy for customers.


Breguet presents its collections in a décor created in tribute to the distinctive attributes of the venerable watchmaking house. The color of the glass walls is inspired by the silvered gold dials, while the engraving on the glass reflects Breguet’s traditional “Clous de Paris” guilloché pattern.

Cartier’s décor concept reflects the unique retailing expertise and watch making savoire-faire of a global reference in true timeless luxury and to express Cartier’s watchmaking values and heritage in each store around the world. Signature aesthetic details like the “Guilloche” pattern on the oak wood, the roman numeral engraved in the counters, the classic rail rack or the spectacular iconography, all Cartier’s savoire-faire in watchmaking is embodied in its store design.


Chopard shop-in-shop is designed by the respected French architect, Thierry Despont. Every detail of the new corner was imagined by Caroline Scheufele, Co-president of Chopard, who wanted it to feel like a jewel box and wanted to encourage customers to discover the many facets in the world of Chopard. The new concept combines modern, sleek lines and retains the feel of Chopard boutiques and key features such as luscious velvet and wooden panels.

IWC Schaffhausen’s newest shop-in-shop, designed by IWC’s in-house team of architects, provides an exceptional and sophisticated setting for the six watch families from Schaffhausen. Using dark wood, chrome steel and leather, IWC’s architects have created an elegant ambience embodying IWC’s core values of innovation and engineering excellence. This unique architecture provides the ideal backdrop for the collection, where every attention is given to fine detailing and craftsmanship, emphasizing the technical pioneering spirit for which IWC is globally renowned.

Jaeger Le-Coultre space dedicates to watch connoisseurs and Jaeger-LeCoultre fans. The concept is reflecting the current image of Jaeger-LeCoultre; opened, qualitative and refined perfectly.


With its luxurious shop-in-shop concept, Thai watch lovers can now experience the true embodiment of state-of-the-art fine watchmaking, iconic characteristics and atmospheres of each prestigious brand very well. Moreover, with the enormous space of its flagship boutique, Cortina Watch Espace Thailand has 19 internationally renowned brands in its product range of high quality timepieces, offering various collections to choose from including limited edition or special one-of-a-kind timepieces. All staffs are knowledgeable, professional, and well-trained by each notable brand, to be able to offer personalized customer service that lives up to Cortina Watch brand name and reputation.

Cortina Watch Espace, 1st floor Erawan Bangkok. For more information, please contact Tel. 02-250-7999