The largest buffet restaurant in Thailand. The first Harbour restaurant covers 2,000 sqm on the 6th floor of
“Harbour” is recognized as Taiwan’s best buffet restaurant. The house has stayed full and it is known among diners that they need to book a table at least a month in advance. A key success factor is
Harbour is the destination of
Next outlets were opened in Xi-an and Shanghai and witnessed overwhelming recognition among Chinese diners. To date, HiLai Foods operate 9 “Harbour” restaurants: 7 in Taiwan and 2 in China. The Iconsiam outlet is its No.10.
Charoen Pokphand Foods PLC (CPF) and Taiwan’s
Mr. Sukhawat Dansermsuk, CPF’s Chief Operating Officer-Food Business and a Co-President, said that CP-HiLai Harbour Restaurant Co., Ltd. was established as a joint venture with HiLai Group with Bt130 million in registered capital.
“Diversifying into a restaurant business is one of CPF’s strategies to become “Kitchen of the World”, to increase access to quality food at all levels. Harbour has enjoyed overwhelming success in Taiwan and China. We believe that we will be warmly welcomed by Thai consumers thanks to the restaurant’s strengths coupled with Thais’ eating-out lifestyle. And that’ll be the beginning of CPF’s success in the restaurant business,” Mr. Sukhawat said.
Mr. Liu Tzu-Ming, chief executive officer of CP
This reflects in the opening of Iconsiam, a super luxury shopping complex that was completed with the highest-ever budget and becomes a new tourist landmark of the Chai Phraya River. Meanwhile, CPF is a leader in Thailand’s and global food industry with strengths to support this new business. HiLai Group is thus pleased to become its partner. “CP HiLai Harbour” targets Bt240 million in first-year revenue.