It hasn’t gone unnoticed, that the Pattaya market is making its comeback. A healthy stream of tourism, mega shopping malls and hotel developments are putting Pattaya back on track. City hall and government bodies are trying to make the Eastern seaboard a family orientated destination – with crack down on public sexual solicitation and theme parks greater than ever. But does Pattaya’s image also have correlation with the level of hospitality and accommodation standards? Can Pattaya offer a luxury experience?

Story by Marciano Birjmohun 

To answer this question, we need to know what are the requirements for luxury tourism? 

  • Service level (door to door, on trip)
  • Authentic experience (cultural, not mass travel)
  • Product quality standards (at every stage of the journey)
  • Exclusive (new places, unique or niche)
  • VIP Privacy & security
  • Indulgent experience (meets/exceeds)

The amount of genuine 5 star accommodations in Pattaya is selective, and if we enter one of the selections we often find a worn down property with lack of ambience and client engagement. Luckily these flaws have been acknowledged by operators, who on their turn are revamping existing properties and building brand new 5 star resorts.

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Hotel ratings are often used to classify hotels according to their quality. The development of the concept of hotel rating and its associated definitions display strong parallels. Taking in consideration that Hotel star ranking systems differ widely from one country to another( even per city) and there’s no international standard that hotels across the world adhere to, but stars do pertain to a hotel’s level of service, amenities, cleanliness, location and price.

A Selection of Hotels to consider when you are seeking for luxury accommodation in Pattaya.

1 Renaissance Pattaya Resort & Spa  – Na jomtien

Being completed as we speak, at the new Renaissance® Hotels & Resorts located in Na jomtien, you’ll find a place where simple delights become memorable moments. Where distinctive style flirts with touches of fancy. And where unparalleled service and uncommon sophistication always provide a unique experience. Stylish and vibrant interiors will wow guests at the 257-room Renaissance Pattaya Resort & Spa. Renaissance Pattaya will offer some of the city’s most comfortable accommodation, including chic Pool Villas and spacious Family Suites. Recreational facilities will include two outdoor swimming pools, a kids pool, kids club and a luxury spa. Inspirational gourmet choices will be available around the clock, as dining options at the resort are set to include 609 Kitchen for breakfast and all day feasting and speciality restaurant, Pebbles Bar & Grill, for fine cuts served alongside hand crafted beverages, created by an expert mixologist. R-Lounge will create a relaxing space in the lobby area, where guests can unwind and soak up the buzz of the resort

2 Cape Dara Resort – Naklua (North Pattaya) 

Without a doubt Cape Dara Resort stands on top of the list as luxury hotels in Pattaya. Experience five-star luxury at a six-star location. Rising 26 storey’s above a quiet residential section of North Pattaya, the resort stands amid lush natural surroundings including its own private beach on beautiful Pattaya Bay. At Cape Dara, guests enjoy the calm and tranquility of a seaside retreat, yet all the while are but minutes from the pulsing centre of one of the world’s top destinations for leisure and business travel.

Article by www.luxurysocietyasia.comIn Thai language the word “Dara” means ‘star’, and Cape Dara Resort indeed brings you closer to the stars. All 264 guest rooms, suites and villa have open-sky views. In fact, the resort has distinction as the area’s only accommodation in which every room features exhilarating glimpses in all directions.

Guests will find everything to be expected of a five-star resort and more. Food and drink venues comprise an all-day alfresco dining restaurant, a fine-dining Cantonese restaurant, a cafe and bakery, two poolside bars, a sky club lounge and a chic lounge.

Resort facilities and amenities include a luxury spa, fully equipped fitness centre, two swimming pools, and Kids Club featuring a programme of guided activities for little ones. Older children and adults just the same can choose from a daily schedule of beach-side and aquatic fun.

3 U Pattaya Hotel

U Hotels offer luxury accommodations; blending local heritage and design accents with modern amenities, services and facilities. they encourage guests to immerse themselves and experience local culture and heritage at their own pace; creating a memorable and unique experience with the world’s luxurious hotels.

Article by www.luxurysocietyasia.comU Pattaya is located between Jomtien and Bang Saray with absolute beachfront access suitable for discerning leisure travellers who seek serenity and privacy. The resort will consist of 19 villas and 25 rooms with sizes ranging from 32-90 sqm. The villas will have a private pool and come in one or two bedroom options. The overall design of the resort is of a fisherman village concept using rustic wood and bamboo in the interior design. All accommodation will feature free Wi-Fi, in-room luxury amenities and other U’s unique touches. Other facilities include, beachfront restaurant, roof top bar, spa, infinity swimming pool, gym and library.

4 Mövenpick Siam Hotel Pattaya

Welcome to Na Jomtien Beach, a burgeoning district on Thailand’s eastern seaboard, and home to Mövenpick Siam Hotel Pattaya. With direct beach access, luxurious facilities and a warm sense of Swiss hospitality, Mövenpick Siam Hotel Pattaya has everything guests need for a relaxing and enjoyable stay.

Article by www.luxurysocietyasia.comThis resort is ideally located close to many of Thailand’s top tourist attractions, and just steps away from the Ocean Marina Yacht Club, Mövenpick Siam Hotel Pattaya’s prime location is completed by an unspoilt stretch of beautiful coastline, and stands as the region’s only international five-star hotel outside of central Pattaya.

The resort offers 260 stylish rooms, suites and private pool villas, complemented by a comprehensive range of services such as our spa and an expansive lagoon swimming pool.

5 Intercontinental Pattaya resort

Another rebrand (former Sheraton Pattaya Resort). The InterContinental brand is globally recognized for its consistency in delivering top-notch luxury travel standards. With the growing popularity of Pattaya amongst luxury travellers this was the right move. The 156-room beachfront resort located five-minute walk from the Pattaya Exhibition and Convention Center, will offer a selection of superior, premium rooms and villas, in a lush, exotic locale, coupled with unparalleled service.

Guests can look forward to a variety of cuisine at the hotel’s all day dining and signature restaurant, and unwind by the three lagoon swimming pools, work out at the fitness centre or indulge in an array of relaxing treatments at the spa. In the months following the opening, the resort will also feature a Club InterContinental lounge and Planet Trekkers, a dedicated space for young guests, as part of the new offerings to reposition the property to an InterContinental Resort.

InterContinental Pattaya Resort is located on a cliff headland, overlooking the Gulf of Thailand with just less than two-hours drive from Bangkok. The resort enjoys a beachfront location with unsurpassed views to Koh Larn (Coral Island) and beyond. The comfortable and spacious 156 rooms caters to upscale travelers, including premium rooms and villas, and are fully decorated in a tasteful mix of traditional Thai with modern and oriental elements.

  • Avani Pattaya Resort & Spa – Pattaya Central

Rebranded in 2016 this former Marriott Resort & Spa was originally purchased by Minor back in 1978. Thirty-eight years later, Minor Hotels has decided to reposition the property under its new Avani Hotels & Resorts brand. As a result, the new Avani Pattaya Resort & Spa will made its debut on 1 November 2016.

Set amongst 5.7 hectares of gardens overlooking the beach, the resort offers a total of 298 rooms and suites, all of which feature balconies or terraces. Facilities include five F&B outlets, a swimming pool, health club, two floodlit tennis courts and a spa.

Relax in a tropical oasis. Sunbathe on the beach. Cool off under leafy palms. Dine and shop ‘til you drop. Retreat to a truly peaceful, quiet escape amongst Pattaya resorts, nearby all the big attractions.

Treat yourself to a spa day at our Pattaya resort. Get active in the pool, on the green or at the tennis court. Let our Thai hospitality and service take care of your every whim. AVANI Pattaya Resort & Spa has endless options for fun, romance and adventure. Explore the seaside with energy and ease.

About Marciano Birjmohun 

Marciano is Associate Director at Knight Frank Thailand (chartered) Co.,ltd – Residential Prime Sales, project market High-end branded residences on a global scale. A regular guest speaker at industry related events in the region. Marciano moderated the retail panel discussion at the first Property Report Congress Thailand 2016 and is member of the central panel of judges of the Thailand Property Awards.