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Puglia is a land of ancient history and civilizations, archaeological Roman and Greek remain to stand still with masterpieces of medieval architecture such as castles and noble palaces, historic quarters and baroque architecture.

The three UNESCO World Heritage Sites of Puglia, Frederick of Hohenstaufen’s mysterious Castel del Monte, the unique Trulli of Alberobello and the mystical Lombard Sanctuary of Monte Sant’Angelo cradle centuries of history and culture, absolute beauty, spirituality and priceless emotions.

Three days of activity and meetings in collaboration with the Embassy of Italy in Bangkok, ENIT – National Tourist Board, ITA–Italian Trade Agency, Regione Puglia and Pugliapromozione.

Themed workshops, a networking dinner, a photographic exhibition, and a tasting of typical produce showcased Puglia in the prestigious location of the Radisson Blu Plaza Hotel in Bangkok.

“Puglia is still a place to discover and there is a lot of untapped potential in Thai-Italy relations, both in trade and tourism,” says Lorenzo Galanti, the Italian Ambassador in Bangkok.

This project is supported by important Puglian businesses such as Cantine Polvanera, Sinisi SRL, Olio Cazzetta, PuroBio, Fitness Coffee, Relais Secolario, and Li Sauli and also received free Patronage from the Municipality of Castro and the Cuore della Puglia association of local authorities.

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