Luxury Society Asia – Asia’s One Stop Luxury Business Solutions | Luxury Business & Leisure Community | Entrepreneur & Professionals Club | Luxury Lifestyle Business Consulting Services|Online & Offline Luxury Network |Luxury Website & Blog
The club established for networking amongst people who passionate about luxurious things, and Asia’s professionals.
We aimed at promoting and strengthening business relationships among sophisticated and affluent professionals in Thailand & Asia, through our mutual interest in all things luxurious.
Today, The Club attracts professionals from diverse business backgrounds including the financial and banking sector, company owners, executives, senior management, celebrities, local influencers, journalists, and bloggers.
Our members also includes representatives from many local and national companies who meet to exchange views, opinions, we also do refer business to our members, and business partners
We work closely with global media, bloggers and luxury concierge clubs. We do believe in people power, network, fair treatment, to give and to get, and support member where we can.
Members frequently communicate to each other by mail, social media channels, meet in person at our inspiring networking event/party nights.
Contact us: Email: LuxurySocietyAsia@gmail.com or Tel: 66(0) 87 276 5520
Currently, we have 60,000 subscribers/members: individual & representative of companies
Facebook Group: Luxury Club: 6,100 members
Linked in: 24,200 followers
Youtube: 713 subscribers
Twitter: 2,105 followers
Instagram 3,570 followers
Google Plus 911 followers
Pinterest 6,500 views/months
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Contact us: Tel: 66 (0) 87 276 5520
Amazing Thailand Luxury: Where Life Rules Everything – Luxury Society Asia
Wanida Tardivel On Connecting Luxury Brands With Affluent Consumers In Asia – Interviewed by Luxe Digital
Luxe Digital speaks today with Wanida Tardivel, Managing Director of the online magazine Luxury Society Asia and one of Thailand’s most influential luxury insiders. Wanida’s career spans over 20 years, from marketing for high-end hotels in Thailand, to public relations and business development for luxury brands.
More recently, Wanida has been the key driver behind the creation of business and leisure clubs, including the Luxury Club and the Thailand Professionals Club.
Wanida Tardivel is first and foremost a professional connector and enabler, combining both online and offline skills to develop affinity marketing for luxury brands in Thailand. She speaks with us about the digital transformation of the luxury world in Thailand and the new channels available for premium brands to engage with their affluent Millennial consumers.
Wanida Tardivel helps luxury brands engage with affluent consumers in Thailand
Luxe Digital: Dear Wanida, thank you for your time. Let’s start our conversation with your magazine, Luxury Society Asia. Can you tell us more about what your vision is for the publication?
Wanida Tardivel: I like to describe Luxury Society Asia as a one-stop luxury business and leisure solution. It’s a web portal aimed at promoting and strengthening business relationships among sophisticated and affluent professionals in Asia through their mutual interest in all things luxury.
In parallel to the magazine, we also have The Luxury Club in Thailand that attracts professionals from diverse business backgrounds. My focus here is really to connect an eclectic group of influential leaders from the financial and banking sector, but also company owners, executives, celebrities, local influencers, journalists, and bloggers.
Luxe Digital: What kind of brands would typically most benefit from partnering with Luxury Society Asia?
Wanida Tardivel: We enjoy quite a diverse panel of advertisers. The Tourism Authority of Thailand (TAT), for example, sought our help to promote Thailand as a first choice destination for international affluent tourists. The Tourism Authority of Thailand (TAT) teamed up with Luxury Society Asia and our distinguished copywriters to come up with lists and ideas to help travellers enjoy Thailand’s unique take on luxury lifestyle.
We curated the best experiences from across Thailand and talked about them in a series of articles. From the finest luxury hotels and travel experiences to exclusive destinations, we covered the best resorts, spas, and luxury cruises for both a family vacation and a romantic getaway. Particular favourites of mine were our stories on Thailand’s Michelin-star chefs and world-famous shopping malls.
We also work with other luxury clients who want to engage with affluent readers in Thailand, such as the Thailand Yacht Show, the Luxury Lifestyle Awards, Big’s Boy Toys Dubai, and many more. We help each brand broaden their online exposure, both through our website and social media.
Luxe Digital: You’ve been working in the luxury industry in Thailand for over 20 years. How has digital transformed the way your industry operates?
Wanida Tardivel: Our clients and partners in Thailand, whether associated to luxury tourism, hospitality or consumer goods, all recognise the need to use digital to enhance their clients’ relationship, drive business growth, and build brand awareness and loyalty. Digital is truly opening a world of new opportunities.
Moreover, information is today available on a variety of devices. Readers from around the world can instantly be engaged with your brand. For luxury brands, it means that prices, details, and offers are now more transparent and easily accessible. Only a few clicks are needed to find data, discuss on chats, share and compare products before purchasing them online.
Many of our luxury clients are seeking a compelling mobile presence. They want to engage and influence their affluent audience with a targeted use of social media. That’s most definitely a critical element of luxury brand’s marketing nowadays, as it truly enables them to create value for their affluent consumers in a targeted and personalised fashion.
The entire luxury experience, from the initial discovery of a brand, all the way to the act of buying, can now take place online. The digital transformation of the luxury industry is bringing a fantastic range of new opportunities for our clients.
Luxe Digital: Where do you see your luxury clients facing the most significant hurdles?
Wanida Tardivel: The digital transformation of luxury has also opened the door to new high-end startups. We see many luxury and premium brands offering similar services and products. It thus becomes more challenging for them to differentiate themselves.
I think this is particularly true for the fashion industry, where startups are increasingly offering made-to-order products. Those new premium brands are sometimes marketed in the same high-end department stores and with very aggressive online advertising efforts in Thailand.
In parallel, digital has also facilitated the promotion and sales of counterfeit luxury products. Those products are now easily accessible to consumers worldwide. Some of those customers might not even realise what they are purchasing when buying online.
All these considerations force traditional luxury brands to adjust their positioning and find new ways to justify their premium prices and win new affluent customers.
Luxe Digital: What do you recommend your luxury clients to focus on for the coming years?
Wanida Tardivel: One aspect of the digital transformation of luxury that I find particularly exciting is the capability for high-end brands to collect and leverage consumer data online. This information will help both new and traditional luxury brands to improve their marketing and be more relevant to their affluent consumers.
Luxury Network & Partnerships
Interview with Wanida Tardivel – Founder of Luxury Society Asia and the Luxury Lifestyle Awards 2015 Asia Honorary Judges board member
1. Wanida, you have founded Luxury Society Asia. How did you realize that Asia lacks such services?
Actually, there are lots of luxury products and services available in Asia, but most of them are spread around and no real place to combine them or highlight trends for savvy online readers. I also founded the club, to group individuals who share the same passion, tastes and hobbies.
2. How your business helps professionals from luxury industry in Asia?
We are a company who link people, business and events with predominantly Thailand’s latest trends and try to develop interactions with other countries like Hong Kong or Singapore where luxury knowledge is well established.
3. Luxury Society Asia covers a huge numbers of businesses available in Asian luxury industry. Do you have any further plans on expanding your business, like entering the European market?
We rather keep the club unique, sort of elitist and so plan to remain only in Asia but reinforce our online presence for luxury brands.
4. Since you partner with many luxury business professionals, how would you characterize all of them? What it takes to be the business owner in the luxury industry?
The first group of luxury brands/companies regroups companies with luxury brands internationally known while we also try to highlight emerging brands either local or regional.
5. Your business allows you to have exceptional expertise of the luxury market. Can you say how it will change in the next couple of years? Are there any trends that are changing it already?
We reckon people focus on quality rather than quantity, personalized services and uniqueness. Brand loyalty still exist but more and more people who want recognition or socially upgrade themselves follow existing branded products and luxury trends instead of setting them.
6. You are also a mother of two wonderful children. Is it hard to combine work and motherhood for you?
I manage to balance my life with both business and family activities as many women do… I dedicate a lot of my time and energy to my work but once I off, I totally off. I take the “online luxury cap” off and love to fulfill my mother role to spend quality time with my family.
7. We know that you are very enthusiastic about this year’s Luxury Lifestyle Awards event. Why?
I see Asia market is growing, I see young entrepreneurs in many segments. I think, it great opportunity to enlarge my network, seeing new partnerships to share our mutual interests.
8. Do you presume how you are going to evaluate this year’s nominees for the Luxury Lifestyle Awards?
I expect to see more people joining the event this year in Singapore; more luxury professionals participate in this great event. There is lots of great potential to grow luxury brands in Asia.
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Luxury Society Asia – Amazing Thailand Gastronomy
Thailand has always been a destination of choice; there is a myriad of attractions from its islands and beaches to the cuisine and big city vibe of Bangkok. The Kingdom also has a long tradition of catering to luxury travellers. In recent years, Thailand has seen the emergence of spectacular health and wellness resorts, and intimate boutique pool villas located in some of the most scenic parts of the Kingdom.
Today, wealthy travellers are seeking new “Discover Thainess” experiences. It is not just about friendly people, but what Thailand does really well is luxury with the emerging of Thainess that can be found throughout the Kingdom. From six-star super-deluxe resorts to restaurants fronted by Michelin-star chefs, from laid-back beachside holidays to high adventure, and from shopping breaks to romantic cruises, it has it all.
The Amazing Thailand Luxury Travel guides is part of our continuing effort to help make Thailand the first-choice destination. The Tourism Authority of Thailand (TAT) is proud to have teamed up with Luxury Society Asia and its team of distinguished writers to come up with several lists and ideas to help you enjoy Thailand’s take on the luxury lifestyle.
It puts the best experiences in the Kingdom all in one place. From the finest luxury hotels and travel experiences to exclusive destinations, from resorts, spas and luxury cruises for a family vacation to a romantic getaway… plus the finest restaurants and shopping malls that Thailand has to offer.
We look forward to welcoming you, along with your family and friends for what could be the holiday of a lifetime.
Wanida Tardivel, Founder of Luxury Society Asia, Thailand Luxury, Thailand Gastronomy, Thailand Professionals and Asia’s Luxury Club. Her travel & hospitality experiences also include leadership positions with luxury brands.
Marciano Birjmohun Marciano is Managing Director of DMRD Co., Ltd a pioneering Real Estate Consultancy that offers International Project Marketing across all asset classes in emerging real estate markets of Asia Pacific and major global cities. DMRD is one of the market leaders for Hotel Managed Residences across Thailand. He is a member of the Central panel of judges at the Thailand Property Awards since 2016, and regular guest speaker at industry related events.
Ezra Kyrill Erker is a freelance author, editor, reporter and photographer dividing time between Thailand and Europe. He has recently launched his third book, Embers, a novel of Japan
Paul Myers is an Australian writer, editor and publisher, with a long history in media and tourism, having worked in print, electronic and digital media in Australia, New Zealand, Britain and the United States for 35 years. Paul is based in Bangkok and travels frequently throughout Asia/Pacific.
Laurence Civil left the airline industry in 1997 and relocated to Thailand to pursue a successful career as a food, wine, and travel and lifestyle writer. He believes that luxury travel is about the wealth of the experiences encountered and not the brand; a journey that engages all the senses, and that good taste should never be compromised.
Scott Murray is a Canadian journalist who has been based in Southeast Asia for the past 25 years. He is currently the Managing Editor of SEA Yachting magazine and the longtime manager/player/coach of Bangkok’s expat ice hockey team, the Flying Farangs.
Manta Klangboonkrong a Bangkok-based avid lifestyle writer with vast interests in food, drinking culture and travel. For 13 years she has traveled extensively both in Thailand and overseas, looking for stories, insights and unique experiences to share with her readers.
Barbara Woolsey is a freelance journalist, writer and television presenter from Canada. She spends her time between Bangkok and Berlin, writing for various publications across Southeast Asia and anchoring business news for Germany’s international broadcaster DW Deutsche Welle.
Gaby Doman is a writer who arrived in Thailand for the sunshine and stayed for the incredible dining scene and bars and the relaxed way of life. She has a penchant for Thai design, interviewing upfront people and spending evenings tying herself in knots at yoga. She spends her free time in the gym, sipping on strong cocktails or daydreaming about holidays.